I recently bought the ebook Hypnotic Writing by Joe Vitale and would be interested to hear what others thought of this ebook. I understand it is available both as an ebook and a paperback book.
Hypnotic Writing teaches you how to write in an extremely persuasive way. I like how Vitale explains each concept of Hypnotic Writing and encourages you to use various words to elicit a response that you desire. His thinking appears to be that you can insert Hypnotic Writing into any materials that you create. It is both effective and quite subtle -- so people do not notice the difference in this writing except that they are so encouraged to act by what they have read.
The ebook comes with a large swipe file of suggested phrases and words. Have any of you thought of particular phrases or words to be particularly powerful when it comes to writing something for selling online? I've always thought words like "easy" "free" "simple" and "limited" can be great words to use in your copy.
I'm interested to hear from those who are using HW or other materials in their web copy and sales letters. Any thoughts?
Abby