Video Adervertizing: the next big leap in Online Marketing

[Max]

I have been reading a lot about how online video ads are getting better ROI compared to TV commercial. A few days back one article in The Wall Street Journal http://online.wsj.com/article/SB121803438950516993.html?mod=SmallBusinessMain_feature_articles caught my interest where quite a lot was said about the phenomenon of online video ads and how companies like http://www.jivox.com are providing free platform to small and medium sized business to come up with video ads.

This is very inspiring that start ups and smaller companies can cash on this ongoing boom without having to stretch their budget. However, do you think that online video ads will be able to replace TV commercial as the mainstay of advertising?